Customer Success Advisory

We build retention systems that reduce churn sustainably

Structured intervention for B2B companies at growth, scale, and enterprise stages. We design, implement, and measure customer success operations that protect recurring revenue.

15

TEch/OPS/communication experience

50+

CS transformations

B2B

hight touch

EMEA

& CIS markets

Our approach

Systematic, not experimental

Every engagement follows a four-phase methodology. We diagnose before we prescribe. We measure before we declare success.

Phase 1

Diagnostic

Process audit, churn analysis, stakeholder interviews, metric baseline.

Phase 2

Design

Journey mapping, playbook architecture, team structure, tooling selection.

Phase 3

Implementation

Rollout, team coaching, process integration, early warning system setup.

Phase 4

Measurement

KPI tracking, iteration cycles, quarterly business review cadence.

Case studies

Structured interventions, measured outcomes

Company stage

Series B SaaS, 200 employees, B2B subscription model

Core problem

Monthly churn at 4.2% with no systematic onboarding. CS team reactive, no health scoring, no early warning system.

Intervention

  • Redesigned onboarding into a 90-day structured program
  • Implemented health score model across 12 behavioral signals
  • Built escalation playbooks for at-risk accounts

System changes

  • Hired and trained 3 CSMs with defined book of business
  • Integrated CS platform with CRM and product analytics
  • Established QBR cadence with top 20% accounts

Measured result

Churn reduced from 4.2% to 1.8% monthly within 6 months. Net revenue retention reached 108%.

Company stage

Enterprise MarTech platform, 800+ employees, expansion into EMEA

Core problem

Enterprise accounts churning at renewal due to poor executive alignment. No CS org structure — account management and CS conflated.

Intervention

  • Separated CS from AM with clear RACI definition
  • Designed executive business review (EBR) framework
  • Created expansion playbook tied to product adoption milestones

System changes

  • Restructured 15-person team into tiered CS model
  • Deployed renewal forecasting with 90-day advance visibility
  • Built internal CS enablement program

Measured result

Renewal rate improved from 78% to 93%. Expansion revenue grew 34% YoY.

Company stage

Growth-stage fintech, 60 employees, transitioning from founder-led sales to scalable CS

Core problem

Founder personally managing top 30 accounts. No CS processes documented. Key person risk at critical scale point.

Intervention

  • Documented all tribal knowledge into structured playbooks
  • Designed hiring profile and interview process for first CS hire
  • Built lightweight tech stack (CRM + health scoring + alerts)

System changes

  • Transitioned 30 accounts to dedicated CSM within 8 weeks
  • Zero account loss during transition
  • Founder freed 20+ hours/week for product and growth

Measured result

Successful founder-to-team transition. NPS improved from 42 to 61 within first quarter.

Services

What we deliver

CS Audit

2-3 weeks

Comprehensive assessment of your current customer success maturity. Process mapping, metric analysis, team evaluation, tooling review. Delivered as a structured report with prioritized recommendations.

Ideal for: Companies unsure where to start

CS Build

3-6 months

End-to-end design and implementation of customer success operations. Team structure, playbooks, tooling, metrics framework, and coaching. We stay until the system runs independently.

Ideal for: Companies building CS from scratch or restructuring

Advisory Retainer

Ongoing

Strategic advisory for CS leaders. Monthly sessions, metric review, problem-solving on demand. Fractional Chief Customer Officer support for companies not ready for a full-time hire.

Ideal for: Companies with CS in place, needing strategic guidance

Free resource

CS Maturity Self-Assessment

A structured diagnostic to evaluate your current customer success operations. Understand where you stand across 6 key dimensions: process, people, tooling, metrics, culture, and executive alignment.

No spam. Unsubscribe anytime. We respect your data.

Who we are

Practitioners, not theorists

MV

Anastasia Pozdniakowa

Founder

10+ years Tech Ops & Project Management CSM in B2B SaaS, MedTech & BioTech

Advisor & facilitator for global teams | Soft-skills mentor.

Insights

Thinking on retention

Next step

Book a 30-minute intro call

No pitch, no pressure. We listen to your situation, ask diagnostic questions, and tell you honestly whether we can help. If there is a fit, we follow up with a tailored audit proposal.

Select a time that works for you

Open scheduling page

Or email directly: anastasiapozdniakowa@gmail.com

How we work together

Take the self-assessment or download a guide
Receive a structured diagnostic summary
Book a 30-minute intro call
We deliver a tailored audit proposal
Engagement begins